the intention of dada & associates was to redefine the moviegoer’s
experience by creating a sensory journey throughout the space.
integrated multiple RGB led strips gave the glass elevator an array of colours
that changes with the movement of the elevator.
the main lobby is lit by round recessed ceiling fixtures that are integrated
within the architecture. the controlled rgb lighting system, creates countless
light effects.
the corridor leading to the lower twelve theatres is a jolt of sensory
experience created by a series of movie projectors with motion sensors,
hidden and recessed in the ceiling play visualizations which continually adapt
to people’s movements.